YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

Inked Brands has raised a cool $6 million to support its new influencer commerce efforts.

A round of Series A funding secured investment from media-production company Archer Gray, and 20th Century Fox president of consumer products Jim Fielding. Archer Gray's founder Amy Nauiokas and Fielding himself have joined Inked's board of directors.

Influencer commerce

Inked Brands allows influencers to expand their commerce strategy with a number of tools and services, marketing, customer service, web and project development. YouTubers Shawn Johnson and Meghan Rienks are both Inked clients. 

The company's founder and CEO April Foster spoke regarding the investment, saying that "Archer Gray intrinsically understands the great potential that lies at the intersection of content and commerce.”

Nauiokas added: "much like Inked Brands, Archer Gray is committed to supporting content creators which makes our relationship a natural fit. Additionally, I am passionate about promoting female-led businesses and look forward to advising April on her company’s growth and exciting future.”


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.