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Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

Inked Brands has raised a cool $6 million to support its new influencer commerce efforts.

A round of Series A funding secured investment from media-production company Archer Gray, and 20th Century Fox president of consumer products Jim Fielding. Archer Gray's founder Amy Nauiokas and Fielding himself have joined Inked's board of directors.

Influencer commerce

Inked Brands allows influencers to expand their commerce strategy with a number of tools and services, marketing, customer service, web and project development. YouTubers Shawn Johnson and Meghan Rienks are both Inked clients. 

The company's founder and CEO April Foster spoke regarding the investment, saying that "Archer Gray intrinsically understands the great potential that lies at the intersection of content and commerce.”

Nauiokas added: "much like Inked Brands, Archer Gray is committed to supporting content creators which makes our relationship a natural fit. Additionally, I am passionate about promoting female-led businesses and look forward to advising April on her company’s growth and exciting future.”


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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