Lori Conkling, former EVP of strategy and business development for NBCUniversal, is now joining the ranks of YouTube to work with YouTubeTV.
Conkling will be working with the platform to negotiate future pay-TV content deals, and she'll become a voice for influencers, advertisers, and distributors on the platform.
YouTube TV is fairly young, after only being rolled out in the US earlier in 2019. The feature also had a limited run in across a few markets back in 2016 but wasn't overly successful.
“We’re excited to welcome Lori to YouTube to lead content partnerships for YouTube TV and Google Fiber," said YouTube VP of content partnerships Kelly Merryman.
"Lori is an exceptional team leader and strategic thinker, and we’re looking forward to working with her as we continue to build the future of entertainment.”