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YouTube has released a video builder to help brands create easy adverts

YouTube has released a video builder to help brands create easy adverts

YouTube has unveiled Video Builder, a new resource designed to help brands and businesses craft easy video adverts.

The builder comes with a host of tools, layouts and assets that businesses can use to create short video content with minimal effort and spending. It's designed for brands that may not have access to creative resources.

"Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability," YouTube's Ali Miller said in a blog post.

"With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email."

The Video Builder is free to use and currently in beta, but businesses can sign up to give it a go here

Video Builder template. Image: Google

Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.