YouTube has revealed nine new programs that will be available for free, as part of a new strategy to bolster its original content.
YouTube is no longer planning to put this type of content behind its Premium paywall. Instead, it wants to draw in more advertisers to support this TV-grade programming.
This follows YouTube Premium content not being a big pull for many people and the pressure from advertisers for the platform to have more advertiser-friendly content.
It marks a major change in the platforms approach to original content that will hopefully have positive effects on the platform going forward.
Some of the new programs include a documentary on YouTube tricksters Dude Perfect, and an interactive series starring YouTuber Mark 'Markiplier' Fischbach, where viewers will control the events in the storyline.
Vox is also planning to release original content on YouTube, and a set of films made by YouTube channel The School of Life is also on the way. More programs are also expected to be announced later in the year.
According to someone close to the news speaking with Reuters, YouTube plans to direct half of its development budget to programs being aimed at audiences outside the United States.
While every other media company is building a paywall, we are headed in the opposite direction,” said YouTube chief business officer, Robert Kyncl.
Kyncl also spoke in-depth about YouTube's plans for original content and how it plans to support educational, music and creative talent. Kyncl also addresses brand safety and ways to rebuild trust with advertisers after a rocky couple of years.