Some of Twitch's biggest names can earn up to $50,000 an hour for playing games.
According to a report from the Wall Street Journal, some of the industry's largest publishers are frequently paying large influencers to peddle their new releases.
An example of this took place recently when EA's Respawn paid a handful of top creators to stream battle royal release Apex Legends on its launch day. Activision Blizzard, Ubisoft and Take-Two are also named in the report.
Kotaku reports that it spoke to industry sources that could confirm the numbers while adding that on occasion, creators can be paid more than $50k. In fact, top streamer Tyler 'Ninja' Blevins was said to have earned a million dollars promoting the launch of Apex Legends.
“We’ve seen offers well over $50K an hour, as well as many six- and seven-figure deals for longer-term engagements,” said Omeed Dariani, CEO of the Online Performers Group. OPG handles business for top streamers such as Professor Broman and Cohh Carnage.
“I can’t share specific companies, as the payment terms are usually confidential. We had one offer from a AAA publisher that was $60K per hour for two hours. The broadcaster declined it - and the publisher came back with a ‘blank check’ offer, which was still declined.”