Twitch reveals slick new logo and site redesign

Twitch reveals slick new logo and site redesign

Twitch has unveiled a site and branding redesign ahead of this year's TwitchCon event. 

The platform has updated its logos, as well as redesigning the site slightly to provide a cleaner, sleeker UI.

While Twitch has kept to its iconic purple branding, the platform has also introduced a dozen new colours that'll appear across the site in order to "maximize our [Twitch] community’s expression". Users can select a colour and it'll appear when they hover across thumbnails and notifications.

Clean n' quirky

Twitch has also updated the font used in chat. It now uses a sleeker, thinner typeface called 'Roobert'.  Twitch described the font as "sleek, clean, modern font, with just enough quirkiness".

The site's dark mode has also been tweaked and can be toggled on and off at the flick of a switch found in the dropdown menu under a user's account tab.

This is the first of many steps we’re taking with our new shared understanding of what Twitch’s brand and product experience should be," Twitch wrote in a blog post.

"We’re lucky to be able to support such a vibrant, passionate community of creators, viewers, and everyone in-between."

Image: Twitch


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.