YouTube deletes channels belonging to convicted 'pick up artist'

YouTube deletes channels belonging to convicted 'pick up artist'

YouTube has binned two channels pertaining to Adnan ‘Addy A-Game’ Ahmed, a self-professed internet pick up artist. 

For those unfamiliar, pick-up artistry involves giving men pointers and advice on how to talk to women. Ahmed made content for two YouTube channels - D.W.L.F. Game and Street Attraction. 

Ahmed was convicted last month following a BBC investigation into his 'techniques'. Both of the channels contained evidence of Ahmed stopping women in streets across Scotland and Europe and asking them personal questions about their lives. 

Several women testified during Ahmed's trial, including two that claimed to be under 18. Both detailed that Ahmed had complimented their appearance and made them feel uncomfortable. Another woman described how Ahmed had followed her around Glasgow before trying to coerce her into kissing him. 

“YouTube strictly prohibits explicit sexual, graphic, or harassing content. Nothing is more important than protecting the safety of our community, and we will continue to review and refine our policies in this area," YouTube told the BBC after deleting the channels.


Ahmed refers to himself as a dating and lifestyle coach and claims that his videos are purely educational in order to teach men how to talk to women.

The BBC's investigation into Ahmed aired in January. It saw reporter Myles Bonnar attend a Street Attraction bootcamp, set up by Ahmed to coach men on how to 'pick up' women successfully. 

Commented on the documentary after it aired, Ahmed stated “the allegations are false. It’s just a bunch of guys talking to a bunch of girls. If the female declines to speaking, the male has to respect that and leave.”

Ahmed was found guilty of five offenses and convicted at Glasgow Sheriff Court.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.


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