G-STAR 2019 success: over 240,000 visitors attended South Korean games conference

G-STAR 2019 success: over 240,000 visitors attended South Korean games conference

South Korean games event G-STAR saw its most visitors ever in 2019, with over 240,000 guests visiting from around the globe. 

G-STAR 2019 saw an increase in consumer visitors, as well as an increase in B2B delegates, which rose by 12.3 per cent compared to 2018. 

The event, which takes place annually, kicked off on November 14th in the bustling city of Busan. It saw three days of games industry events and activities, including an exhibition hall, Game Industry Job Fair, as well as numerous parties and fringe activities around the conference. Steel Media's Big Indie Pitch competition also took place during the event.

G-STAR 2019 hosted a number of international games publishers alongside rising Korean Game Studios, creating a unique setting to showcase games and network. Finnish mobile giant Supercell participated as G-STAR 2019's Diamond Sponsor, showcasing Brawl Stars, one of the most popular mobile titles in Asia. 

Esports was also a solid draw during this year's event. The Brawl Stars World Final took place in the auditorium within Busan's BEXCO centre. A number of separate esports events also took place in the B2C hall, hosted by Apreeca TV, Angel Games, and X.D Global Limited.

Krafton/PUBG also participated as the Platinum Sponsor. PUBG presented two separate exhibitions, one in the main hall and another in the B2C hall. 

Show announcements 

A number of publishers also made game announcements during G-Star 2019. Pearl Abyss unveiled four new games, open world MMO DokeV, action battle royale game Shadow Arena, exosuit MMO shooter Plan B, and epic fantasy MMORPG Crimson Desert.

Netmarble also announced four games, A3: Still Alive, a 30-player battle royale title; Magic: Mana Strike, a RTS mobile game; Second Country; and Seven Knight Revolution.

The G-STAR Job Market also attracted 17 major companies, including Pearl Abyss, Neowiz, Rovio, Next Games and Business Finland. Over 1,000 attendees undertook interviews with various companies during the event.

“The main achievement of G-STAR 2019 is that it truly became a major international game exhibition," said Mr Shin Chul Kang, the chairman of K-GAMES and G-STAR Organization Committee.

"A major international game company became the main sponsor of G-STAR for the second consecutive year, which shows the importance of G-STAR at a global level.

“Also, many new publishers and developers became exhibitors and participants. G-STAR appreciates the interest and involvement of the international gaming companies and the games community. We will continuously try to be the best platform to represent the most updated global gaming trends, and the best festival for the international gaming community.”


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.