While influencer marketing still seems like a new and exciting endeavour, it's been evolving for more years than it seems.
Ecommerce sites have been sprouting since the turn of the century, sparking the online shopping craze. With online marketing, came online influence.
The earliest influencers were celebrities of course, but the rise of YouTube and blogging saw the inception of a new type of celebrity.
Co-founder of influencer marketing platform VAMP Aaron Brooks has documented the evolution of influencer marketing in a handy infographic, all the way from the launch of Ecommerce to today's influencer takeover.
Brooks also made a similar timeline for the evolution of social media. You can pop and see that here.
Check it out below: