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Infographic

Infographic: The evolution of influencer marketing

Infographic: The evolution of influencer marketing

While influencer marketing still seems like a new and exciting endeavour, it's been evolving for more years than it seems.

Ecommerce sites have been sprouting since the turn of the century, sparking the online shopping craze. With online marketing, came online influence.

The earliest influencers were celebrities of course, but the rise of  YouTube and blogging saw the inception of a new type of celebrity. 

Co-founder of influencer marketing platform VAMP Aaron Brooks has documented the evolution of influencer marketing in a handy infographic, all the way from the launch of Ecommerce to today's influencer takeover.

Brooks also made a similar timeline for the evolution of social media. You can pop and see that here.

Check it out below:

Infographic: Aaron Brooks

 

Editor - Influencer Update

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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