YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Interviews & Opinions

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

YouTube needs to grow up CALL FOR ACTION Feb 9th, 2018

YouTube needs to grow up

Video platform needs a proactive approach, not a reactive one

Latest Interviews & Opinions

What’s Good Games on being more than just the “girl gamer podcast” BREAKING THE MOULD Jun 13th, 2019

What’s Good Games on being more than just the “girl gamer podcast”

“We didn’t want it to be because we’re a bunch of girls talking about video games, we wanted it to be because of our extensive professional experience”

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community WHAT'S GOOD INTERVIEW Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

Nano-influencers: the next big, little thing? NANO INFLUENCERS May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS May 22nd, 2019

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

We chatted to StreamElements' head of brand partnerships about what the company is providing for streamers

How this influencer agency gets e-commerce brands seen beyond Amazon STACKS OF INFLUENCE Apr 11th, 2019

How this influencer agency gets e-commerce brands seen beyond Amazon

Stack Influence is one of the first influencer agencies catering to established Amazon brands.

"I could see him watching": the dark side of being an influencer DARK INFLUENCE Apr 2nd, 2019

"I could see him watching": the dark side of being an influencer

Content creator Hannah Rutherford describes a harrowing year of being stalked by a fan online

The Yogscast on YogCon event: "our focus is on putting on a great event for the people who have supported us" YOGCON Mar 13th, 2019

The Yogscast on YogCon event: "our focus is on putting on a great event for the people who have supported us"

The convention will be held in Bristol on August 3rd-4th

5 major steps YouTube can take to improve and restore trust with brands YOUTUBE BRAND SAFETY Mar 11th, 2019

5 major steps YouTube can take to improve and restore trust with brands

Fullscreen Media's VP of distribution discusses ways the video behemoth can restore trust with advertisers

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market YOUTUBE X GAMES Feb 22nd, 2019

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market

Vice president of games Greg Hayes speaks to us about the new concept

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

8 predictions on how influencer marketing will develop in 2019 PREDICTIONS Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

How Matchmade plans to become to the 'Google Adwords of influencer marketing' MATCHMADE Nov 30th, 2018

How Matchmade plans to become to the 'Google Adwords of influencer marketing'

Matchmade discusses its recent funding round and plans for the future

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" RIDING THE WAVE Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

Head of brand marketing and licensing Naz Amarchi-Cuevas discusses the company's new YouTube channel

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

1 2 3 4 8