Influencer marketing start-up GameInfluencer has appointed Macy Mills as its new Head of Business Development.
Mills been tasked with working with publishers aiming to scale their user acquisition and branding efforts.
She will also partially replace company co-founder Mike Albertshauser, who is now focusing on developing new creative offerings for publishers.
Mills has previously worked as VP of Strategy and Business Development at NBA Life and The Godfather: Family Dynasty publisher Hitcents.
"With GameInfluencer, I saw a huge opportunity to enter a market that I believe is only going to explode in the next couple of years," said Mills.
"There are amazing opportunities for publishers in Influencer Marketing and I am honoured to join one of its fastest growing companies. With Georg [Broxtermann] and Mike´s vision, there is a true prospect to be the best performing influencer marketing platform available today."
As well as recruiting Mills, GameInfluencer has been expanding its operations with the hiring of a new Campaign Manager and Influencer Manager in July.