Influencer marketing outfit #paid has hired Charlie Locke to assume the position of VP of Platform Sales.
He plans to make the current platform accessible to every marketing team and agency globally. #Paid will now focus on bringing the influencer platform to brands for them to carry out independent, curated projects.
Locke has experience in the field - he has worked as VP of Sales at Flashstock and was appointed as VP of Enterprise Sales, North America after it was obtained by Shutterstock. Before that, he worked as Regional Manager of Salesforce’s New York and Canada Commercial Business, and was named Manager of the Year twice.
Get #paid
“I joined #paid because the team has a unique opportunity to disrupt the fast-growing influencer marketing industry as brands are moving their media spend away from traditional channels into social platforms where they are getting much better performance," said Locke regarding his hire.
“I’m looking forward to working closely with marketers at brands and agencies to make influencer marketing more transparent, demonstrate proven ROI, and ensure we make the process of running influencer marketing programs as smooth as possible.”
#paid plans to open its platform by offering marketing teams the ability to run world-class influencer marketing programs on their own, while using the technology and network of creators #Paid has.
There is also plans to improve the AI-powered algorithm, Affinity Score, that uses modern image recognition, industry benchmarks and relationships with creators to make sure the recommendations are authentic and optimal.
Bryan Gold, co-founder and CEO of #paid, says that they’re “excited to have Charlie join the #paid team; his background in helping clients adopt transformative technologies will be a great benefit for our customers, creators, and the influencer marketing industry as a whole.”
#paid has been growing in North America since its $9M Series A raise in the spring, and has offices in New York and Toronto. The company is on track for a record year as it prepares for the launch of their platform’s beta version.
