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Fourth Floor Creative appoints first COO

Fourth Floor Creative appoints first COO

Bristol-based agency Fourth Floor Creative has hired its first chief operating officer.

Catherine Cheetam brings over 15 years of experience to the role, previously holding senior management positions at MyLife Digital, law firm Herbert Smith and OVO Energy. Prior to joining Fourth Floor, she oversaw product at Good Energy.

Cheetham will report directly to chief executive Rich Keith and she'll play a key part in sculpting the next phase of Fourth Floor's growth. 

Fourth Floor is an influencer marketing agency with years of hands-on experience with digital influencers. Since it's launch in 2017,  the company has connected a wide range of creators with brands such as Activision-Blizzard, Twitch, Sega and Square Enix. CEO Rich Keith is also chief revenue officer over at creator collective The Yogscast.

The right balance

“While the world of influencer marketing is brand new to me - my skills and experience are perfect to help Rich and this talented team grow and shape Fourth Floor," Cheetham said.

"I’ll be focused on enabling organisational value both for us and our clients. Getting the right balance of structure and creativity is key - operations is about allowing our team of experts to work with creators and clients to deliver awesome campaigns, whilst being the most efficient we can.

“Fourth Floor felt like the perfect opportunity for me - the team’s ethics and what we’re trying to achieve seems really fresh in an emerging industry. This work deserves recognition, and I can help make that possible.”

Rich Keith added: “our mission to support online creators while focussing on execution to make working with influencers as simple and rewarding for our clients as possible has led to incredible growth.

"Catherine’s operational skills mean we can continue to scale while also maintaining our company culture, something that’s been vital in our journey.”


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.