3 things we learned at TwitchCon 2017

3 things we learned at TwitchCon 2017

This weekend saw a sea of purple flood Long Beach Convention Centre. It’s Twitchcon - the world’s biggest streaming convention, hosted by Twitch.

Streamers, entertainers and influencers from all over the globe headed out to California to attend the third ever installment of the convention, which was set to be their biggest yet.

Influencer hub

TwitchCon is a revelry of all things Twitch, video games, memes and streams. Guests were able to meet their favourite streamers, check out a host of panels and talks, and enjoy the variation of wacky and wonderful, geeky entertainment on offer across the weekend.

According to Twitch’s director of PR, Chase, this year's TwitchCon surpassed last year’s attendance of 35,000 by 40%, meaning Twitchcon enjoyed a footfall of almost 50,000 visitors over three days.

The keynote held a number of panels across the weekend on a number of topics, with tips on how to grow and nurture a community, managing a brand, and working with games companies and developers. The panels also covered streaming with disabilities and challenging discrimination online.

Twitch also celebrated a number of milestones at TwitchCon 2017. Click on the link below to see what we learned.

Click here to view the list »
  • Monetisation and community

    Monetisation and community logo

    Twitch’s commitment to offering effective monetisation tools has led to a vast increase in the amount paid to individual Partners in 2017, with 71% more money generated on average.

    The platform also expanded monetisation with the Twitch Affiliates Program, in order to support smaller, non-partnered streamers. Since April this year, over 110,000 creators have joined the program.

    The platform has also made a number of changes to its user interface. Video delay has been reduced by an average of 60%, meaning the delay between streamers and fans will be a matter of seconds.

    Twitch also acknowledged and praised a number of community-driven features that have increased in popularity this year. This included:

    Raids - When a creator ends their stream, it’s courtesy to link your community to another streamer if they are also streaming at that time. The new Raid feature allows streamers to seamlessly link fans to other creators and limit who can raid their own channels.

    Rituals - The Ritual feature lets streamers know when a viewer is new to their channel, and allows them and their community to welcome new people.

    Rooms - Creators can now create rooms to segregate their viewer base; to create smaller, manageable chat groups. Creators can make rooms based on things like shared interests, status or subscription tiers.

  • Developers now have more resources on Twitch than ever

    Developers now have more resources on Twitch than ever logo

    Twitch has also revealed an array of tools for developers, to create customised interactive experiences for individual channels. 

    Twitch Extensions - A new set of tools that enable developers to create customisable gadgets, for themselves and other streamers. In the six weeks since launch, over 1,000 developers have registered to create an Extension, allowing more creator personalisation on Twitch than ever before.

    Twitch has archived the panels regarding updates to their developer ecosystem in a series of vods

    Twitch Commerce - The dev day held a talk on using Twitch Commerce and how game developers can use the service to sell games and items on Twitch.

    Watch Diving into Twitch Commerce to sell your game and item from twitchdev on

    Developers are being encouraged to use the service, to effortlessly sell their games to the creators that want them. Creators also receive perks for purchasing on Twitch, such as custom emotes and in-game items.

    Twitch API - The platform has made signifcant changes to it's API technology. The panel explained how the Gateway technology works, and how developers can engage with it. Twitch has also archived a series of vods on the changes to the API Gateway.

  • Twitch is now the most popular (and profitable) streaming platform on the planet

    Twitch is now the most popular (and profitable) streaming platform on the planet logo

    It was reported that Twitch's combined audience now surpasses the likes of HBO and Netflix.

    According to recent study by SuperData, Twitch has an estimated 212 million viewers. While that only makes up 16% of the audience watching online gaming content, it still towers over Netflix's estimated 108 million subscribers. 

    Livestreaming is now more profitable than ever, and TwitchCon provided attendees with an insightful look into the business end of the platform, at a time when streaming and eSports are becoming more profitable than ever before.

    TwitchCon held a panel featuring various creators, including Trihex, a streamer popular for his gaming speedruns, and Andrey 'Reynad' Yanyuk, owner of eSports group Tempo Storm.

    Watch TwitchCon LIVE from the CoolCat Theater - EVENT SCHEDULE: | ALL LIVE FEEDS: from CoolCat Theater on

    There's consistant speculation around how much a certain influencer is worth and how businesses can approach them.

    Reynad and his panelists cover a number of details surrounding the business end of professional streaming. Reynad also makes a pertinent point about the importance of separating profit from intrinsic good. 

Editor - Influencer Update

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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