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Caspar Lee and Joe Sugg hit the road to launch new business venture

Caspar Lee and Joe Sugg hit the road to launch new business venture

Two of the UK's most popular influencers, Caspar Lee and Joe Sugg, are launching a new business venture, after their contracts with talent-management firm Gleam expired.

Tha pair have not announced full details of their plans, but told online-video industry site Tubefilter that more news will follow before Christmas.

"We’ve enjoyed our three years working with Gleam and we’re very thankful for their support and we wish them all the best," said Lee and Sugg in a statement.

"With the creator platform constantly evolving, we have decided to fully immerse ourselves in a new business venture, which will be announced in the coming weeks. We’re excited to share the next chapter in our careers."

Lee and Sugg were among the first UK-based YouTubers to explore new business models beyond Google's video service: for example, making two documentaries that were released as DVDs.

Lee has 7.6 million subscribers on YouTube, 5.5 million Twitter followers, 3.6 million Instagram followers and 1.6 million fans on Facebook. Meanwhile, Sugg has 8.2 million YouTube subscribers, 5.2 million Twitter followers, 5.9 million Instagram followers and 2.4 million Facebook fans.

They have clout, then, but watch this space to find out how they're planning to use it.


Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)

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