The Times has put together a list of Britain's top 100 influencers, according to data provided by influencer-intelligence platform CORQ.
According to The Times, CORQ scored influencers by their audience size, engagement rates and growth to give them a score out of 100.
Gaming YouTuber Felix 'PewDiePie' Kjellberg is at the top of the list. The star recently became the first individual creator to hit 100m subscribers on YouTube. To mark the occasion, the platform crafted a new play button award inspired by the incredibly rare red diamond.
YouTuber and amateur boxer Olajide 'KSI' Olatunji comes second. His main YouTube channel used to host his music has amassed over 20 million subscribers to date. He's also currently gearing up for a second boxing match against YouTuber Logan Paul.
Third on the list of Britain's top influencers is Craig Thompson, known online as Mini Ladd. His YouTube channel has over 10 million followers. Thompson moved to Los Angeles in 2017.
Others on the list include Joe Sugg, brother of beauty vlogger Zoe 'Zoella' Sugg, who became the first influencer to take part in the BBC's Strictly Come Dancing series last year, and Saffron Barker, a YouTuber who is taking part in this year's Strictly.
Check out the top 10 below.
1. Felix Kjellberg – PewDiePie
2. Olajide William Olatunji – KSI
3. Craig Thompson – Mini Ladd
4. Billy Wingrove and Jeremy Lynch – F2Freestylers
5. Saffron Barker
6. Joe Sugg – ThatcherJoeVlogs
7. Chelsea Clarke – CC Clarke Beauty
8. Callum Leighton Airey – Calfreezy
9. Joshua Bradley – Zerkaa
10. Colin Furze – colinfurze