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Jam City launches YouTube influencer campaign for Cookie Jam in time for National Cookie Day

Jam City launches YouTube influencer campaign for Cookie Jam in time for National Cookie Day

Jam City has launched a new influencer campaign with YouTube stars iJustine and Jenna Ezarik to push its game Cookie Jam.

The Holiday Cookie Jam sees the two YouTube sensations competing to make the best cookies. Fans can then vote for their favourite cookie recipe via the Cookie Jam Facebook page.

The winner of the contest will be announced on December 4th, which was designated as National Cookie Day in 1987 by the Blue Chip Cookie Company. The winning recipe will also be featured in Cookie Jam throughout December 2017.

A fresh batch

Cookie Jam is one of Jam City's biggest games, having surpassed 100 million downloads in May 2017, four years after it launched. The developer attempted to expand the IP with a new game, Cookie Jam Blast.

Jam City's Panda Pop has also cleared 100 million downloads in a similar timeframe. The developer is currently exploring genres beyond its usual casual games, with a soft-launched interactive fiction title called Twist.

This article was originally published on our sister-site PocketGamer.biz.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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