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Amazon Prime hosts influencer tournament to promote new season of The Grand Tour

Amazon Prime hosts influencer tournament to promote new season of The Grand Tour

To celebrate the return of The Grand Tour, Amazon Prime Video has teamed up with streaming platform Twitch to broadcast “Battle Cars Live,” an interactive global live-streamed event, which will see two teams of popular influencers go head-to-head in a series of high-octane vehicular battles.

Two unique matches will be streamed live exclusively on Twitch on Dec. 2, 2017: one at 10 a.m. PT, the second at 2 p.m. PT.

The creators competing in “Battle Cars Live” are IIJERiiCHOII, GoldGlove, Syndicate, Terroriser, Kurolily, Duxativa, Elded, and ChinglishTV. The event will be hosted by Twitch personalities Kelly Link and Rachel “Seltzer” Quirico.

Inspired by a segment from Episode 105 of the hit Prime Original series The Grand Tour, “Battle Cars Live” will take place in a grid-style game board divided by a large barrier, similar to the boardgame Battleship. The two teams must strategise the placement of their vehicles, to avoid enemy attacks whilst taking it in turns to pick tiles to destroy on the opposing side. The entire showdown will take place in the dusty, arid reaches of Los Angeles to maximize the display and impact of the explosives.

Viewers on Twitch will be able to get involved with the live-stream using Twitch Extensions, which are customisable interactive overlays. During the event, each viewer will see an interactive overlay at the top of their screen allowing them to choose their preferred team, and play along with them. A “How to Play” guide will be available for viewers at all times beneath the video.

The Grand Tour returns to Amazon Prime Video on 8th December.

 

 


Editor - Influencer Update

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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