Eat, sleep, post, repeat: the daily routines of online influencers

Eat, sleep, post, repeat: the daily routines of online influencers

From filming and editing videos to business meetings and interacting with fans on social networks, we sometimes wonder when social-media stars get to eat and sleep.

A new infographic published by UK2 aims to answer that question by analysing the daily routines of a selection of influencers, including Zoella, Joe Wicks, Casey Neistat, The Syndicate Project and social-media agency Social Chain's boss Steven Bartlett.

Dividing each influencer's day into colour-coded exercise, sleep, travel, 'day job', creative work and food & leisure blocks, the chart shows a range of routines.

Zoella, for example, is shown as getting 11 hours sleep a night, while Bartlett is shown as getting just three. Perhaps reassuringly, apart from him and Neistat (five hours) all the influencers covered seem to be gettign their regulation eight hours a night.

Social star Fun For Louis takes an estimated nine hours' travel per day, although in fairness he is a travel vlogger, so that's part of the job.

One area missing from the chart – or at least bundled into categories like 'day job' – is the amount of time influencers spend on social networks promoting their content and chatting to fans.

UK2 used a combination of YouTube videos, Instagram stories and posts, tweets and newspaper articles to estimate the daily routines.

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)