YouTube plans to further examine top-tier channels for inappropriate content

YouTube plans to further examine top-tier channels for inappropriate content

YouTube is introducing new measures to moderate top-tier videos targeted by major advertisers, according to a new report.

According to Bloomberg, the Google-owned service plans to examine their top-tier content with human moderators and AI software, to identify any potentially innappropriate content. 

This new method will be applied to videos that are part of Google Preferred, a collection of high-circulated YouTube channels Google sells to advertisers at elevated prices.

In recent months, advertisers have pulled away from YouTube over the lack of moderation involving channels aimed at children. 

YouTube is also dealing with collateral damage that one Logan Paul has caused. Last week, the online star uploaded footage of a dead body to his YouTube audience of over 15 million subscribers. 

Google stated on Wednesday that it had removed Paul’s videos from Google's preferred ad tier as a result. 

The company also announced in a recent blog post that they would be tasking 10,000 employees to deal with the moderation, as well as using an AI to help catch content that may not be suitable for advertisers. 

Turning a corner

This comes at a time when YouTube is working hard to reduce the amount of inappropriate content, whilst implementing methods that will flag such content faster.

"We will use our cutting-edge machine learning more widely to allow us to quickly and efficiently remove content that violates our guidelines." YouTube CEO Susan Wojcicki stated in the blog post.

"In June we deployed this technology to flag violent extremist content for human review and we’ve seen tremendous progress.

"Since June we have removed over 150,000 videos for violent extremism. Machine learning is helping our human reviewers remove nearly five times as many videos than they were previously.

"Today, 98 percent of the videos we remove for violent extremism are flagged by our machine-learning algorithms."

While demonetisation has been affecting a large number of creators, Google's Preferred system has saved a lot of the higher channels from being affected. Having Logan Paul removed from this pool sends the message that no creator is exempt from the rules, and that Google is not letting the discrepancy go unpunished. 


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.