Japan-based influencer blockchain platform Patron raised $10m in a private funding round in order to break in to the global influencer industry.
Following this, the company launched its pre-token generation event on February 14th. This pre-TGE will run through until February 28th and will include a 50% bonus on all contributions to the currency.
Patron is a global project seeking to offer a solution for struggling Japanese creators. Built by local influencers, Patron is designed to make the most of the influencer marketing space and create a seamless platform for brands and influencers to connect.
Patron intends to connect brands with influencers via their platform, in a safe and organised way, to help Japanese influencers gain exposure and secure brand deals and grow their businesses.
"Influencers have the power to change the world through creativity, art, and expression. The brand have noticed this and are increasingly adding influencer budgets into their marketing campaigns." Patron CEO and Founder Atsushi Hisatsumi explains.
"This has created a situation of supply and demand global market that is currently fragmented. We want to bring all of these actions under the Patron platform and make the process fair, transparent, and secure."