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Influential launches AI technology to help refine influencer marketing

Influential launches AI technology to help refine influencer marketing

Los Angeles-based Influential has launched a new platform designed to examine the profiles of influencers. 

In order to determine whether a brand is a good fit, Influential is using AI technology to analyse insights and predict intelligence based on what an influencer promotes in their content.

The technology aims to eliminate the slog to locate the perfect influencer for a campaign. It'll analyse an influencers traits and only show the ones that may be relevant to a brands needs. 

It's all very clever

Influencers are given a score by the platform which determines their relevance to a product or campaign. Influentials Social Intellgence tools analyses a creator's behaviour, audience and content and then present the most relevant finds to brands based on that information.

While it makes sense to match a product and influencers interests on a base level (for example: giving a gaming YouTuber a game to promote) there are other factors for marketers to consider.

Influential tracks audience demographic data, contextual relevance, personality insights, and other key performance metrics to provide a Brand Match Score. The influencers with the highest scores will then be suggested. 

Influential also has a dashboard so users and teams can collaborate on ideas, make decisions and discuss potential influencers inside the platform.

It also provides an overview of all active campaigns, so marketers can keep an eye on everything. 


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.