YouTube launches Studio giving creators new ways to analyse their audience

YouTube launches Studio giving creators new ways to analyse their audience

Google's video service has launched YouTube Studio giving creators fresh tools to measure their metrics and audience.

The Studio is a redesigned version of the Creator Studio - a hub where YouTubers can manage their content and communities.

YouTube is now making moves to replace the Creator Studio with this new improved version, but will give YouTubers the option to switch back to the existing mode should they prefer it.

Next level metrics

YouTube Studio has introduced three new ways to understand audience behaviour. The impressions, impressions click-through rate and unique viewers stats will show creators how their videos are doing.

Impressions show the potential reach of a video. Each impression is counted when a creator's content appears in a search, recommendation, or on a homepage. YouTube described it as 'an opportunity to earn a view' in a blog post.

The Impressions click-through rate section shows creators the percentage of impressions that have resulted in clicks and views for their channel.

Lastly, unique viewers gives an estimate of - you guessed it - how many individual viewers a video or channel has amassed over a given amount of time.

This helps creators spot which videos are doing better than others, as well as showing the percentage of their subscriber base that is actively watching the content.

A dash of success

As well as adding new metrics, Google has refined the YouTube Studio dashboard.

The dashboard will now display key information at a glance, including data on how a creator's most recent video is performing, personalised recommendations for future content and updates from YouTube itself.

The new dashboard and analytics tools began rolling out last week and should be available to everyone over the coming weeks.

Influencer Editor

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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