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80 per cent of internet users in India are using YouTube

80 per cent of internet users in India are using YouTube

YouTube has claimed that 225 million people in India are actively using the platform per month, which accounts for a whopping 80 per cent of all internet users in the country. 

The information was revealed at the YouTube Brandcast conference on Friday. 

After surveying 3230 respondents spanning across eight cities, YouTube learned that 65 per cent of online viewers actively subscribe to channels, and 85 per cent of them check out new content within two days of it appearing on the site.

The research also showed that over 50 per cent of working women in India make active purchasing choices based on what they're watching on the platform. 

It also appears that 76 per cent of male business professionals think that YouTube culture is heavily shaping influence in India. 65 per cent of YouTube viewers profess to being influenced by a creator that they follow.

YouTube power

"YouTube has become a powerful platform for users, content creators, and advertisers alike," Google VP of Southeast Asia and India Rajan Anandan said. "Huge variety of premium content combined with the growing base and popularity of our creator community - truly differentiates YouTube from all other platforms.

"For brands, YouTube is now an end to end platform and as per the Dec 2017 ComScore Video Metrix Multi-Platform it reaches 85% of all highly engaged Internet users, in the 18 years and above age-group, across India."

YouTube's chief business officer Robery Kyncl added: "In the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. We now have more than 300 channels with over a million subscribers, from just sixteen channels in 2014.

"We will continue to invest in programs to support creators and encourage more diversity and distribution of their content. And we’re doubling down on our efforts both on product and advertising to unlock the potential of online video advertising for everyone.”


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Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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