Popular internet personality Alfie Deyes has announced his own talent company - PointlessBlog Limited.

Deyes will affectly take control of his own brand deals and management with the company, as well as offering his services to creators looking for help.

The YouTube creator was previously signed to YouTube management company Gleam, alongisde the likes of Josh Pieters, Megan Ellaby and Zoella. He left Gleam in November last year, and began tweeting out hints that he'd be starting a new company.

Gleam in your eye

Deyes released a video last month detailing his decision to leave Gleam, and said that he was looking to pump the recouped expenses in to founding his own business.

“I am loving this new way of working super closely with my favorite brands,” Deyes said in a statement.

“Only so much of a relationship can be built over phone calls and emails. But now, anyone who wants to work with me can come to our new office and sit down with me and the team. I’m all about building strong, long-lasting relationships with both individuals and brands. This is what my new team is all about.”

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