Global media network Studio 71 has launched a brand safety tool that'll enable it's partners to advertise safely on various platforms.

The tool will help companies ensure that their products and adverts aren't displayed next to insensitive, offensive or inappropriate content.

The resource, named Studio71 Context, will use a combination of technological and human power to spot when videos could be potentially unsuitable for ads. 

Stay safe

Brand safety has become more of a concern in the past year, advertisers in droves have pulled away from platforms such as YouTube over their brands appearing next to offensive content. 

“It’s been amazing to see what Studio71 Context has been able to do since the spring of 2017,” said Studio71 CEO Reza Izad in a press release.

“With the technology behind Context in place and continuing to improve, Studio71 is uniquely positioned to help brands connect with audiences while feeling secure in their investment.”

The tool will be shown to advertisers at Studio71's Newfront's presentation on May 4th. 

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