Influencer marketing resource Traackr has raised $9m in Series B funding to further expand global influencer operations.
The funding round was led by Workhorse Capital, with additional input from brandtech group You & Mr Jones as well as a number of existing investors.
Traackr plans to use the funds raised to further increase sales, marketing and customer success on a global scale. Their IRM platform is designed to help clients scale and manage influencer marketing strategy.
Huge brands such as Microsoft, SAP, L'Oreal and the Coca-Cola company are cited as some of Traackr's top clients.
“Influencer marketing has become so important today but most businesses are still not approaching it at an enterprise level,” said founder and CEO of Traackr Pierre-Loïc Assayag.
“That’s what we deliver with Traackr, a technology platform and system of record that allows major global brands to manage, expand, validate and scale their influencer marketing and ultimately deliver a better ROI.”
Co-founder and General Partner at Workhorse Capital Dave McLean added: “We’re excited about our company building partnership with the Traackr team,”
“We are drawn to rapidly growing and fiscally disciplined SaaS businesses like Traackr that solve fundamental problems for their customers. We embrace the opportunity to roll up our sleeves, supporting the Traackr team in pursuit of their goals.”