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Marketing platform InfluencerDB goes global, marking new territory in the US

Marketing platform InfluencerDB goes global, marking new territory in the US

Influencer Marketing platform InfluencerDB is expanding its operations in to US territory. The Euro-based company has had success with a number of brands including Mercedes Benz, Asics, Estee Lauder and Lufthansa.

InfluencerDB offers a range of services for those working in the marketing space, as well a mix of software, data and educational resources.

The company will also be reportedly announcing a number of key hires over the next six months.

“There are so many marketplaces and platforms that over complicate and under deliver when it comes to influencer marketing, offering brands no real value," InfluencerDB CEO Robert Levenhagen said.

"When building InfluencerDB, we focused on quality and ease of use. The hope is that our comprehensive software will educate brands while helping them streamline the process and make the best decisions resulting in real return.”

The site's resources include:

Database: Users can search for an influencer they need with a built-in database of creators and information.

Analytics: Users can analyse an influencers results to gauge their worth and fit for a campaign.

Influencer management: Users can manage their contacts and clients across campaigns and projects.

Campaign management: Manage and control multiple campaigns 

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Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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