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Chatterbox launches new resource with a host of influencer marketing tools

Chatterbox launches new resource with a host of influencer marketing tools

India based marrketing company Chatterbox has launched Chtrbox.com, a new site to provide new within influencer marketing.

The platform will offer end-to-end solutions to make marketing more effective, with the use of advanced machine-learning, proprietary matching algorithms, real time performance tracking and a huge data base of influencers to sift through.

Chtrbox.com will contain information for almost 150k influencers, ranging from huge celebrities to niché micro-influencers. The data offered will enable brands to handpick influencers that'll best fit their campaigns.

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"While brands leverage the human intelligence and authentic chatter od social media influencers, Chtrbox.com leverages artificial intelligence at it's very best to ensure brands find the right influencers first," Chatterbox co-founder and CEO Pranay Swarup says.

"With the ride of social media content consumption up in India, Chtrbox.com's access to 150k influencers with a cumalative followers of 3.5 billion is all set to further elevate the emerrging industry."

Chatterbox CTO Akhil Mordia also states that Chtrbox.com's engine has analysed over 24 million pieces of content across numerous categories. 

"For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influence's social media value. This helps identify the relevant influencers with the best ROI." Mordia states.

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Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.