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YouTube is trialling a function that lets an algorithm decide what appears in your subscription feed

YouTube is trialling a function that lets an algorithm decide what appears in your subscription feed

Time for another cup of tea and a sit down as YouTube announces that it will be messing around with its subscription feed yet again. 

Yesterday, a YouTube user noticed that their subscription feed was no longer in chronological order. Team YouTube responded on Twitter, saying they are 'currently experimenting with how to show content in the subs feed'. 

The platform is now trialling a more personalised order - using an algorithm to determine what users might want to watch based on their watch history. 

Can you not?

Naturally, YouTubers are already hitting out at the news. Gaming creator Jacksepticeye tweeted saying that "people use the subscription tab to avoid this algorithmic behavious on the platform", while fellow YouTuber Ethan 'H3H3' Klein simply suggested YouTube might as well just get rid of subscription button altogether.

YouTube has only said they are experimenting with the move, and there's no confirmation that they'll implement this method across the entire platform. However, the backlash the company is recieving for these changes may factor in to their decision to invalidate the subscription function.

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Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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