The onslaught of GDPR mail has not been kind to our inboxes. However, YouTube slipped out another kind of email admist the madness, one that detailed potentially alarming changes to their data-retention policy.
The email was sent out to a number of creators, who took to Twitter to express their concern.
"We have a new data retention policy for YouTube reports, effective from July 16, 2018. This policy will apply globally." The email read.
"Starting on July 16, all reports (Ads revenue, YouTube Red, transactional etc) that are available in the YouTube Content Manager (CMS) will only be available for 60 days following publication. Additionally, for all reports using the Bulk Reports API, the same policy applies.
"Before this change goes into effect, make sure to update your internal systems so you can access your data within the 60 day window."
What does it mean?
YouTube hasn't actually clarified what the data retention will affect. YouTuber CGP Grey tweeted that this data-retention might just apply to YouTube's CMS and not the analytics system in general. When YouTube lets us know what this email means - we'll tell you.