Instagram and Facebook release new tools to sharpen in-app shopping experience

Instagram and Facebook release new tools to sharpen in-app shopping experience

Two of the biggest social networks are refining their shopping experience. 

Today, Facebook launched a tool that'll help counter bad or inaccurate adverts circulating across the platform. It'll also allow users to report a less than satisfactory transaction that has taken place through Facebook's marketplace. 

The tool is located in the Ads Activity tab. That tab will show users which adverts they've recently viewed and allow them to leave feedback on a particular ad or post. 

Feedback in droves will hopefully help Facebook identify poor quality products. We've all seen advertisements for those poorly designed "Men who were born in June are cool" shirts and Facebook wants to minimise that kind of garbage. 

Please be better

"We share feedback directly with businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action," Facebook said in a blog post.

"We give them guidance on how to improve customer satisfaction and better meet customer expectations. This could mean setting clear expectations about shipping speed upfront or providing more transparency about return policies. If feedback does not improve over time, we will reduce the amount of ads that particular business can run."

Facebook's ad activity section

Instagram has also added a similar change. Users can now shop directly with a link from Instagram Stories without having to leave the app. 

Interestingly, the purchase links are free for companies to use currently, but the one-click function may become a valuable asset to businesses.

Insta boasts a cool 800 million daily users, with 71 per cent of those users aged 18 -24 according to Pew. Instagram Stories alone takes in almost 300 million daily users too.

The ability to shop directly without being diverted to an external site with the combination of being able to report bad businesses is a lethal combination that'll no doubt take Facebook's ecommerce to the next level.

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.


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