Twitch vows to improve its discoverability problem

Twitch vows to improve its discoverability problem

Things are most definitely on the up at Twitch right now, but if one problem persists it’s the issue of discoverability.

With most content gated by categories, finding new streamers and now titles to follow remains a challenge. Twitch product manager Tom Robertson, however, has insisted that the platform is no unaware of the challenges creators face.

“Whenever we talk with streamers about how Twitch can help them, how to find an audience is one of the topics that comes up most often. With more than 2 million streamers and counting going live on Twitch each month it’s easy to understand why this is top of mind,” he said.

“We don’t believe Twitch should be a popularity contest. So much of what makes Twitch special are the interactions between streamers and their viewers and viewers chatting with each other. Since finding the right communities and new streamers to connect with can be difficult, we’ve been working on ways to make forming those long-lasting connections easier even as we grow.”


Twitch has thrown open access to a dedicated Trello that breaks down its work on the issue into different categories – Live Projects, In Progress and Planning.

“We’ll add new categories and projects as they develop and update labels on each as the work progresses,” Robertson added. “And, true to Twitch’s live, shared, and interactive nature, we’re going to stream a discussion with the community every month, starting this Friday, where we’ll gladly take questions and address any areas of concern.

“We know Twitch isn’t just a service or a job to streamers. It’s a community they’ve devoted passion, energy, and countless hours into building alongside us. We try to recognize that in everything we do at Twitch; “streamers-first” is the mantra that underpins every product, every engineering and design decision, and every launch.”



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