As though Prime Day wasn't exciting enough with all those tech deals, Amazon-owned Twitch has announced an event to coincide with the day.
Teaming up with artists Deadmau5 and PUBG, Twitch is hosting an unboxing Prime Day event alongside the annual Amazon sale.
The platform has a whole day of entertainment planned, including live performances from Deadmau5, an exclusive first-look at PUBG loot for Twitch Prime members, as well as a host of online giveaways to viewers.
Some of the top PUBG and Twitch streamers will also be making an appearance to do battle live from the event, including Dr, Disrespect, Annemunition and Chocotaco.
The event kicks off on July 13th and 11am PDT, and will be broadcast over on PUBG's official Twitch channel.