Technology firm Qoruz has announced a new intelligence product for influencers.

The new product, called Recon, helps users to get better insight into influencers. It’s currently compatible with Facebook, Instagram, Twitter and YouTube.

Recon provides intelligence based on historical data and helps show accurate and real time information about the effectiveness of influencers.

Marketers who use Recon can use new metrics such as active Influencers, expertise distribution and sentiment analysis. Qoruz have previously developed it’s own rating system, called Qoruz Score™ that rates every influencer.

Total recon

“We are very excited to bring Recon to the marketers who have always wondered if they are engaging the right kind of influencers," Qoruz’s chief executive officer, Praanesh Bhuvaenshwar said.

"In the present, marketers use social listening tools that draw insights from metrics based on the content mentions but has limited relevancy when it comes to measuring the influencers. Now they can use data analytics and artificial intelligence to create more impact."

Chief technology officer, Prabakaran B explained that, “With the help of the Qoruz Engine, for the first time, marketers can unlock new data on the influencers, like their Sphere of Influence, a complete view of what kind of audience they have, their demography, interests etc.”

The product will be expanded on in the future so it is compatible with more social media platforms.