Kid friendly network Pocket.watch has raised $15m with a Series B funding round in collaboration with Viacom.
Known for working with family-friendly content creators, the studio and network has worked with YouTube channels such as Ryan ToysReviews and EvanTubeHD.
Pocket.watch, with its newly acquired capital, will continue to expand the exposure of it’s content and expand its roster of family-friendly content creators.
Albie Hecht - who is now Pocket.watch's chief creative officer - has links to Viacom. Prior to this role, he was the President of Nickelodeon. During that time, titles such as SpongeBob SquarePants were developing into staple shows for the company.
The previous Series A funding announced in March 2017 raised $6 million for Pocket.watch. Since then, several partnerships have been formed and a deal was made to create products inspired by the networks’ creators.
Sarah Levy, COO at Viacom Media Networks will join the board at Pocket.watch for upcoming programs that will be accessible on digital platforms and TV.
“We started Pocket.watch with the understanding that kids today consume entertainment in entirely new ways and in order to reach them, brands have to go to where they are and celebrate the things they love,” said Pocket.watch CEO Chris Williams in a press release.
“In just a little over a year since Pocket.watch’s launch, we’ve seen our business grow exponentially and we are thrilled that a legendary media company like Viacom shares our enthusiasm and chose to lead our Series B and partner with us to help bring our new and powerful approach to audiences around the world.”
To date, Pocket.watch has raised $21 million over multiple projects.