Australian PR firm Red Agency is introducing a new influencer offering.

The aim of the program is to boost the agency's clout in the influencer marketing space, with support from campaigns the company has led.

The company has ran successful campaigns with the likes of Heineken, Booking.com, Menulog and Toyota.

Running across te company's locations in Brisbane, Sydney and Melbourne, Red's program will offer events relating to topics in the space, as well as workshops and client consultations.

Look at the influence on that

“The term ‘influencer’ has almost become a dirty word, mainly because it is so all encompassing resulting in people losing sight of what it really means," said Red Agency's head of influencer marketing Martin Harkin.

"Content creators, distributors, narrators – there are many alternative terms going around. However, they all still fit under the pure definition of an influencer – someone who can affect the behaviour of others.

“We want to redefine not only how we approach the industry, but also how people view the term influencer to take in all the possibilities that entails.

“It’s important to consider this current iteration of influencer marketing – the social media influencer age – is still in its infancy. It is constantly evolving and still needs direction and leadership – that’s where we see ourselves coming in. The REDefining Influence program is us re-setting and re-defining how we do things to ensure we are continually best-in-class."