The company has added a function that can track data from Insta's story function, giving users more ways to compile data.
Klear also has tech that can measure metrics from Instagram's main platform, as well as Twitter, Facebook and YouTube.
Instagrammers must have a business account to be tracked by marketers on Klear. The tracking will also work in a similar way to Klear's existing methods - it'll identify and measure certain hashtags and handles.
It'll also count views, reach, and engagement will be measured by the number of messages users send in response to a story post, which is counted in the same way as a like or a comment.
“This is a major enhancement for clients who run Instagram influencer campaigns,” said Klear COO Guy Avigdor.
“Instagram Stories has become the dominant feature of sharing updates on Instagram. Until now, marketers weren’t able to properly measure the impact of this specific type of generated content. It’s another powerful tool on our platform that helps brands assess the impact and media value actually achieved working with influencers.”
