Online fashion retailer Revolve has filed for an initial public offering on the New York Stock Exchange from which it hopes to raise up to $100 million.

The company targets ‘millennial’ consumers and offers over 45,000 items from 500 brands, both third-party and those it owns itself.

To help shift them, it regularly reaches out to influencers in its network who help market the retailer's various wares.

Revolve is said to have generated $447 million in sales for the year ending June 30th 2018.

Influencer strategy

To understand just how important influencers are for Revolve, the eagle eyes at Quartzy noticed that in the company's filing the term ‘influencer’ is mentioned some 79 times.

On top of that, ‘social media’ is referred to on 50 occasions and ‘marketing’ is written 182 times.

Revolve calls itself a “pioneer and a leader in social media and influencer marketing”, and points to its community of over 2,500 influencers and brand partners as a sign of the importance of this sector to its business and promoting its brands.

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