A roundup of's 'working with brands' month

A roundup of's 'working with brands' month

The working with brands month on has come to a close. 

In case you missed something, we've compiled everything brand related that we released throughout October.

There's case studies, advice and interviews from professionals on how to approach brand deals and influencers, and how to get the most out of a partnership.

There's also articles on what not to do, things to avoid, and a roundup of influencer marketing guidelines to keep brands and creators out of trouble.

Working with brands

The month kicked off with three influencer marketing mistakes to avoid. The strange case of Scarlett London's mouthwash saga in September made us look at how marketers can dodge that kind of backlash in the future.

Mistakes aside, influencer marketing is still thriving. Online fashion retailer Revolve filed a $100m IPO last month, which mentioned the word 'influencer' no less than 79 times. Revolve targets 'millennial' consumers and offers over 45,000 items to that demographic.

Speaking of millennials and online retailers, we have a great case study from Society6, an arty online marketplace. The company teamed up with 21 vloggers and let them roam free to style their own university styled dormitory. The campaign was designed to boost awareness of the brand among millennial women and it worked a treat.

One of the creators featured was YouTuber Madi Westbrooke. At only 150k subscribers, Westbrooke is considered a micro-influencer, but that didn't turn Society6 away. In fact, micro-influencers are hot property right now. 

Their audiences may be smaller but their engagement rates can be up to seven times more than that of influencers with larger followings. A study from found that micro-influencers live and breath through their content, with 77 per cent of them publishing posts on a daily basis. 

Even the smallest influencers should adhere to marketing rules, and they're not always obvious. To counter this, UK advertisement regulator ASA released a new set of guidelines directed at social media influencers. 

The document is hefty, so we went through and compiled everything creators need to know into easily digestible chunks. Our report covers what counts as an advert, what counts as payment, and the best way to disclose sponsored content. 

We also compiled five quick tips for micro-influencers. Reaching out to big corporations can also seem daunting when you're a small creator, and so we put together a handy article with tips for micro-influencers to figure out that perfect pitch. 

We turned to our Viral Visionaries this month to ask how brands can get the most out of influencer campaigns. Our panel of influencer marketing professionals shared their insight and advice on why influencers matter, how to manage projects effectively, and how to cultivate better relationships with creators. The roundtable piece features words from Mobcrush, Seriously, Nevaly, Matchmade and Gismart.

There's also a roundup of 10 inspiring influencer marketing campaigns to get marketers thinking about their strategies. From video games and books to multi-million dollar sports cars - the list has a little bit of everything.

One area we are yet to delve in to is the huge world of toy-focused creators. Countless influencers have built their brands around toys of the past, and this genre partly contributes to the massive rise of Kidfluencers. We took a look at a variety of creators working with toy brands and the companies they collaborate with. 

Lastly, we put together a feature on how to approach fashion influencers. The fashion and beauty sectors are leading the influencer marketing charge, particularly on Instagram, so its important for brands to know how to approach the creators within it. 

Working With Brands month is brought to you in association with Nevaly. We bridge the gap between your brand objectives and the social landscape by delivering creative solutions that resonate with audiences through content and activations they know and love. Find out more here.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.