Influencer marketing platform Buzzoka has unveiled an Instagram ad film service.

This will allow Buzzoka to create a lot more meaningful content for the digital and social first audience threliesely on social media influencers for information on new products and services.

Buzzoka has noticed a paradigm shift in the consumption pattern of audiences, and both brands and agencies are gearing to capitalise on the ever-changing landscape. According to recent reports by Statista, India currently has over 71 Million monthly active users on Instagram.

Many of those users rely heavily on social media influencers for their daily content and other important information. As per Buzzoka’s recent report, Influencer Marketing Outlook 2019, Instagram is the leading platform of choice for brands, with 77 per cent of brands seeing it has huge potential and benefits in 2019.

“Instagram is a perfect channel for Brands and Marketers to capitalize on digital and social first audience in the age bracket of 20-35," Buzzoka CEO and co-founder Ashutosh Harbola said.

"Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India."