Dallas-based talent management and digital marketing company Night Media has announced the signing of its newest talent.

YouTuber Jimmy 'MrBeast' Donaldson, will be teaming up with Night Media for a number of upcoming influencer and digital marketing campaigns.

Donaldson has a whopping 14 million subscribers on YouTube and is continuing to grow rapidly at a rate of 1.5 million new subscribers per month, according to Night Media. 

Growing like a beast

 “MrBeast will be a cornerstone addition to our talent lineup going into 2019,” said Night Media founder Reed Duchscher.

“He has a combined social following approaching 15 million consumers, and we want to leverage that audience with leading brands looking to capitalize on the red-hot influencer market. We have a lot to look forward to this year.”

Reed was responsible for the signing with Donaldson, the latest addition to the wide pool of talented and popular influencers that are currently signed to the company. This includes online gaming stars and Fortnite players such as Preston and SSundee. Night Media will represent Donaldson in various areas of branding, licensing, and content distribution.