YouTube is no longer going to monetise videos that promote anti-vax movements.
Both Facebook and Google have been repeatedly pushed to deal with the varying number of conspiracy videos and misinformation content on the platform.
YouTube has stated that their policy does not tolerate dangerous or harmful content, and as such it will stop providing ads on videos and channels that promote anti-vaccination.
“We have strict policies that govern what videos we allow ads to appear on, and videos that promote anti-vaccination content are a violation of those policies," YouTube wrote in a blog post.
"We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads.”
Via a report posted on BuzzFeed, some channels that will be cut from ads will include AXXED TV, LarryCook333 and iHealthTube. The outlet found that advertisers including Vitacost, Retail Me Not, Brilliant Earth and SolarWinds had ads inadvertently featured next to videos on these channels.
It’s possible that YouTube’s actions follow brands expressing their displeasure at seeing their name next to this type of content.
This isn’t the only heat YouTube has gotten recently with advertisers. YouTube has lost a number of advertisers in the last week following an investigation that unveiled hundreds of coded sexual comments on videos of children.
Hasbro, Epic Games AT&T and Disney all ceased ad spending on the platform following the news.