Hot Five: Lush dumps social media, YouTube updates, and the real cost of influencer marketing campaigns

Hot Five: Lush dumps social media, YouTube updates, and the real cost of influencer marketing campaigns

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

Cosmetics retailer Lush is going social media free - this is why

The company famous for its Instagrammable bath products is moving away from social media. The chain claims that it is "fighting with algorithms" and wants to become "more about passions and less about likes".

The cost of running influencer marketing campaigns on streaming channels

Influencer marketing campaigns on streaming channels should be used to build brand awareness, according to Loots CEO Marc Fuehnen.

YouTube is looking into interactive choose your own adventure content

YouTube is reportedly investing in interactive series with 'choose your own adventure' style content similar to content seen on Netflix, despite making cutbacks to its TV division.

Helsinki based micro influencer platform Boksi drums up $1m in funding round

Finnish micro-influencer platform Boksi has raised $1 million in funding. The company implements technology to analyse posts from micro-influencers on Instagram allowing users to spot trends.

How this influencer agency gets e-commerce brands seen beyond Amazon

Merchants on Amazon an often suffer from identity loss. Stack Influence is one of the first influencer agencies catering to established Amazon brands and this is how they ensure success.

Influencer Editor

Danielle Partis is Editor of She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.


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