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Hot Five: TwitchCon Europe highlights, TikTok banned in India, and Fullscreen's look into how social content impacts offline sales

Hot Five: TwitchCon Europe highlights, TikTok banned in India, and Fullscreen's look into how social content impacts offline sales

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

Highlights from TwitchCon Europe 2019

All of the highlights and big announcements from TwitchCon's first European event

TikTok is now banned in India 

Viral video app TikTok is now banned in India following claims the platform encouraged pornography

Fullscreen research demonstrates how branded social content can positively impact offline sales

Entertainment giant Fullscreen has teamed up with analytics platforms Shareablee and IRI to prove that branded content has a positive effect on product sales.

Saskatoon transport company suggests influencer marketing could be more valuable than mass advertising

A transport company in Canada has been encouraged to pursue plans for an influencer marketing campaign, over traditional advertising methods.

A new Facebook update could see Stories integrated into the news feed

Facebook is currently testing new ways to share Stories content with users, which includes integrated them into the main homepage.


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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