YouTube CEO confronts communication issues, copyright claims and ad removal

YouTube CEO confronts communication issues, copyright claims and ad removal

A blog post published by YouTube CEO Susan Wojcicki has touched on some of the current frustrations for creators on the platform.

The post covered some of the big issues brought up many times by creators as of late, including problems with the trending page, comments being removed, and the continuous copyright claim issues many have experienced.

Wojcicki referred to many of the top creators who have spoken about these issues in the past, including top channels like H3H3 Productions and Mr. Beast.

Issues like copyright claims affect the monetisation of channels, which can impact a creator’s ability to live off the success of their YouTube channel. It has been an ongoing challenge for the platform for the past few years.

"We are exploring improvements in striking the right balance between copyright owners and creators,” Wojcicki stated in the post.

She also mentions YouTube's self-certification pilot, which allows creators to self-report how their video aligns with the platform's policies.

This ran on to monetisation, a constant worry for creators. According to Wojcicki, the classifiers representing advertiser guidelines have been improved by 25 per cent since January.

Trending content

Wojcicki also went on to comment about the trending section on YouTube’s home page. She acknowledges that the tab doesn't seem to reflect what users want to see there, and states that the platform will "continue to ramp up Creator on the Rise and Gaming Creator initiatives".

“Trending is meant to show content that a wide range of viewers would find interesting," she wrote.

"So we're [YouTube] especially careful about the safety of these videos, and we ensure they don’t contain profanity or mature content.”

More recently, YouTube has been under fire over the removal of comments on videos

“I hear from creators every day how meaningful comments are for engaging with fans, getting feedback, and helping guide future videos, that was a trade-off we made because we feel protecting children on our platform should be the most important guiding principle," Wojcicki explained.

While YouTube seems to have trouble communicating with its audience, Wojcicki frequently acknowledges common issues and criticism. 

Lastly, Wojcicki addresses the ongoing Article 13 issue (which has been renamed to Article 17). 

"We are concerned about the vague, untested requirements of the new directive," the post read.

"It could create serious limitations for what YouTube creators can upload. This risks lowering the revenue to traditional media and music companies from YouTube and potentially devastating the many European creators who have built their businesses on YouTube."

Staff Writer