YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

YouTube is changing how it displays public subscriber counts

YouTube is changing how it displays public subscriber counts

YouTube is altering how public subscriber counts look on a channel.

Currently, creators with over 1000 subs see their total number displayed in multiple ways. YouTube's mobile app will often showcase an accurate count where it's desktop site will show an abbreviated count.

From August, YouTube will begin rounding down sub counts to the nearest decimal place. While creators will still be able to their exact number of subs in YouTube Studio, YT users and third parties using YouTube's API services will see an abbreviated total.

For example, if a channel has 4,227 subscribers, YouTube will round that down to 4.2k until the channel hits 4,300. If a channel has 133,017 subs, the public number will show as 133k until a creator reaches 134,000.

Creator backlash

YouTube creators have responded to the change, expressing what the difference in numbers could do. YouTuber Martyn Littlewood tweeted at YouTube to highlight how rounding down could affect audiences and potential brand deals. 

Creators Weesht and Blair White expressed similar sentiments. Weehst asked YouTube why it would want to hide the rate at which a channel is growing, and White suggested that the platform could be focusing on improving other features.


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies