To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.
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Hot five
YouTube defends targeted harassment as long as it coincides with community guidelines
Last week, YouTube stated that creators of all scopes are free to express their opinions on the platform, even at the expense of others.
71% of millennial gamers also watch video gaming content online
A new study has unveiled that 71 per cent of millennial gamers spend their time-consuming games video content (GVC) online.
Influencer Mrs Hinch is being investigated by the Advertising Standards Authority
Influencer Sophie Hinchcliffe, known as Mrs Hinch on Instagram, is being scrutinised by UK advertising regulator Advertising Standards Authority over the transparency of her ads.
In a blog post shared on Wednesday, YouTube discusses further steps to control harmful content. A rule will see the platform prohibit videos pushing or promoting discriminatory opinions relating to age, gender, race, or sexual orientation, as well as content denying the existence of well-documented historical events.
Brands can now promote sponsored influencer posts on Instagram
Instagram has unveiled a new branded content tool that allows companies to promote posts shared by influencers.
