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Hot Five: YouTube defends harassment, 71% of millennial gamers watch gameplay online, and brands can now promote Instagram influencer posts

Hot Five: YouTube defends harassment, 71% of millennial gamers watch gameplay online, and brands can now promote Instagram influencer posts

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

YouTube defends targeted harassment as long as it coincides with community guidelines

Last week, YouTube stated that creators of all scopes are free to express their opinions on the platform, even at the expense of others.

71% of millennial gamers also watch video gaming content online

A new study has unveiled that 71 per cent of millennial gamers spend their time-consuming games video content (GVC) online.

Influencer Mrs Hinch is being investigated by the Advertising Standards Authority

Influencer Sophie Hinchcliffe, known as Mrs Hinch on Instagram, is being scrutinised by UK advertising regulator Advertising Standards Authority over the transparency of her ads.

YouTube is working to remove 'hateful and supremacist' channels, but creators are being caught in the crossfire

In a blog post shared on Wednesday, YouTube discusses further steps to control harmful content. A rule will see the platform prohibit videos pushing or promoting discriminatory opinions relating to age, gender, race, or sexual orientation, as well as content denying the existence of well-documented historical events.

Brands can now promote sponsored influencer posts on Instagram

Instagram has unveiled a new branded content tool that allows companies to promote posts shared by influencers.


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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