Livestreaming tools platform StreamElementshas teamed up with non-profit organisation Make-A-Wish International for a charity fundraising event on Twitch.
The two companies will be working with a handful of popular streamers in order to raise $50,000 for Make-A-Wish. The campaign began on June 17th and will run until June 23rd.
Streamers involved include Sweet Anita, Kaakmans, Makarimorph, MrGregles, KiwaPlay, Ron_Plays_Games, Paoloidolo, Hotted89, Kandyland, NymN, and JakeeYeXe.
Make-A-Wish will collaborate with content creators through its new stream program - titled 'For The wishes' (FTW). This new initiative is powered by StreamElements and is the charity's first partnership with an in-stream activation platform.
StreamElements will also be providing promotional material to raise awareness for the campaign, including stream overlays and themes among other integration features. The platform also supports Tiltify, a third-party tool that can be used to donate to charities such as Make-A-Wish.
"Make-A-Wish has been doing amazing things for children with critical illnesses for years, but with all of the internet noise it's easy for the current generation to lose sight of this," said StreamElements CEO Doron Nir.
"By helping Make-A-Wish International partner with live streamers to reach their incredibly giving fans with our audience and community activation tools, we hope to shine a fresh light on their incredible work and to help them achieve their goal."
Make-A-Wish President and CEO added: “With the growth of gaming and streaming-related wishes amongst our wish children, it is clear we need to be an active participant of this incredible community,"
“We are delighted to work with StreamElements to help share our mission and get support from the streaming community. With their help, we can achieve our vision of granting the wish of every eligible child.”