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Stickers can be embedded directly into videos for watchers to click on
The fundraiser took place completely online
“I made the mistake of picking a charity that I was advised to instead of picking a charity that I’m personally passionate about"
Content creators have been promoting the tool to their audiences
Some of Twitch's top streamers have joined forces to raise $50,000
The 10-hour live stream saw guest appearances from a number of creators
Neistat's engagement on one tweet was worth over $80k
The money was raised for UK based charity, Mermaids
Stream raises more than $350,000 for UK charity Mermaids
The company has raised $14.9 million since the event began in 2011
The proceeds will go towards Special Effect
The long-running charity has created an extension to help streamers raise money
The PewDiePie/T-Series battle for dominance has consumed YouTube
The annual charity fundraiser is on track to be the biggest yet
The company hosted a 24 hour live stream to raise funds for the cause
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